In the fast-changing Indian B2B marketing arena, authenticity and human touch are becoming the most important differentiators. Sachin Sharma, Head of LinkedIn Marketing Solutions India, says brands that master human storytelling in B2B marketing are poised to outperform competitors by building trust, engagement, and measurable business outcomes. “Today’s B2B buyers…
Author: Gary Howe
Leadership Fast growing B2B revenue operations firm, specializing in marketing, sales, RevOps enablement, Sellerant, announced today that it has acquired well established agency Proclaim, a B2B marketing and sales consultancy. The strength of this strategic acquisition to Sellerant is monumental and it is relative to its ability further to promote…
B2B email marketing agency Acquirz Limited, has made Marketscan, a long-established provider of high-quality marketing data and email campaign technology in the UK, its own. With the acquisition, Acquirz would gain a strong position in the digital marketing as the company would offer comprehensive services on all B2B lead generation,…
Visual Hive has launched Erleah, a smart new AI engine designed to make business-to-business (B2B) events easier, more interactive, and more successful. Visual Hive aims at streamlining matters of event organisers with Erleah and ensuring that the attendee receives what he or she truly requires. The answer is that Erleah…
1. What Happened? 1. Who: Intuit: a well-known company that is famous for its products such as TurboTax or QuickBooks. 2. What: Intuit purchased technology from a Seattle startup called Relevvo. 3. When: The transaction was made public in the end of June, 2025. 4. Why: Intuit is interested in…
Online gaming has expanded from a specialized pastime into a multi-billion-dollar sector where platforms like Roblox guide the industry’s growth. Roblox attracts millions of active players while building a growing community where users can experience immersive gameplay and develop their own games. The expanding platform must enhance its ability to generate revenue…
Expert insights into HR Tech transformation and responsible adoption With the rise of technological advancement, the world of work has always been evolving but the past few years have brought an exponential rise to that evolution that has never been experienced in modern times. Artificial Intelligence (AI), automation, predictive analytics…
In a make-or-break decision that reaffirms the accelerating union of artificial intelligence and enterprise commerce, B2B Rocket has appointed technology veteran Noah Loul as its Chief Executive Officer. Positioning the high-growth startup at the epicentre of the global revolution of AI-Driven Sales, which analysts say has the potential to transform…
Resonance has launched GEO Search, an B2B AI visibility engine that will help B2B technology brands understand how large language models (LLMs) see them during the buyer journey. This groundbreaking tool solves a new problem for marketers, which is to be discoverable not only on search engines, but within generative…
In today’s B2B world, recipients of email are flooded with messages every single day. The majority are sent to the trash can or ignored because they are perceived as automated, pushy, and irrelevant. That’s why Inbound Sales Emails – where the emails are written with the aim of building trust…