Dentsu B2B has released its Superpowers Index 2025, the largest study of B2B brand performance behaviour ever undertaken, from a global perspective. The report is based on 16,000 interviews with decision-makers and 35,000 brand experiences across 21 markets and reveals what it takes for high performing brands to stand out…
Author: Gary Howe
Amadeus Fire, a leading German staffing and professional development company, has announced it has acquired Masterplan, one of Germany’s best-known e-learning platforms. The move highlights the explosion of demand for digital training solutions and teases Amadeus Fire as a dominant force in Europe’s booming online education market. While the financial…
Customer Relationship Management (CRM) systems are the pulse of today’s sales, marketing and customer success strategies. But here comes the challenge, a CRM is only as powerful as the data inside it. It has indicated that outdated, incomplete, or inaccurate records transform even the most sophisticated platform into a glorified…
Invoca, the top marketing intelligence firm powered by AI, has announced the new solution that makes it possible for agencies and marketing teams to directly link TV and video ads to quantifiable revenue results. Reports suggest the platform, through its advanced artificial intelligence and deep analytics, will fundamentally change the…
The B2B selling world is changing at a fast pace. Traditional sales and marketing processes need to be replaced with AI Voice Agents – cognitive voice AI solutions that enable personalized, intelligent and engaging conversations with prospects, qualifying them and ushering them into meetings at an unprecedented scale. Further, businesses…
Strategies that will shape the next era of people leadership As the world of work keeps undergoing feverish changes, HR leaders are presented with escalate responsibility and heightened expectation. The changing landscape of skills-based talent models, AI adoption, workforce resilience, and optimizing the employee experience has become HR as the…
Businesses today that operate in a rapid digital environment search for continuous methods to connect with their customers. The primary challenge businesses encounter involves delivering their messages to the correct audience at the precise moment. Artificial Intelligence (AI) provides the solution to this challenge. AI technology is fundamentally altering customer communication methods for…
Human Resources (HR) directors are the people who make sure a company’s workforce is happy, healthy, and working well. In 2025, HR directors face five big challenges. Let’s look at what these are and the smart solutions they can use to fix them. 1. Managing AI and Technology in HR…
In the modern sales world, automate sales is a buzzword. From CRM workflows to AI-powered outreach, businesses now have an endless array of tools they can use to promise automation, efficiency, and a slew of other benefits to their sales. But here’s the catch: although automation can help with repetitive…
Ooredoo and Bawwaba their strategic partnership is committed to fast-tracking digital transformation of businesses in Oman by offering a safe and expandable online environment where companies sell their products and services as well as buy enterprise products and services. Muscat, Oman: Ooredoo Telecommunications Company, one of the most popular telecommunications…