In today’s B2B world, recipients of email are flooded with messages every single day. The majority are sent to the trash can or ignored because they are perceived as automated, pushy, and irrelevant. That’s why Inbound Sales Emails – where the emails are written with the aim of building trust…
Author: Gary Howe
Why HR leadership is crucial in creating a digitally empowered and high-performance workforce Organizations in all industries are ramping up digital transformation to be able to sustain a competitive position, become operationally agile, and deliver superior business outcomes. So, technology adoption itself is not sufficient. The key to digital transformation…
In a make-or-break decision that reaffirms the accelerating union of artificial intelligence and enterprise commerce, B2B Rocket has appointed technology veteran Noah Loul as its Chief Executive Officer. Positioning the high-growth startup at the epicentre of the global revolution of AI-Driven Sales, which analysts say has the potential to transform…
Expert insights into HR Tech transformation and responsible adoption With the rise of technological advancement, the world of work has always been evolving but the past few years have brought an exponential rise to that evolution that has never been experienced in modern times. Artificial Intelligence (AI), automation, predictive analytics…
Dentsu B2B has released its Superpowers Index 2025, the largest study of B2B brand performance behaviour ever undertaken, from a global perspective. The report is based on 16,000 interviews with decision-makers and 35,000 brand experiences across 21 markets and reveals what it takes for high performing brands to stand out…
Why fostering belonging is now a critical business performance strategy Creating workplaces where people feel respected, included and connected has been a cultural aspiration for years. Today it is business necessity. Belonging has emerged as one of the strongest drivers of engagement, performance, and retention in the modern workforce. Employees…
The B2B selling world is changing at a fast pace. Traditional sales and marketing processes need to be replaced with AI Voice Agents – cognitive voice AI solutions that enable personalized, intelligent and engaging conversations with prospects, qualifying them and ushering them into meetings at an unprecedented scale. Further, businesses…
Introduction Recognition is much more than a simple pat on the back. This component of workplace culture exerts a direct impact on employee engagement, morale, productivity, and retention. Even so, a recent survey indicates that merely 55% of employees report truly feeling recognized at work. This figure ought to serve…
Human Resources (HR) directors are the people who make sure a company’s workforce is happy, healthy, and working well. In 2025, HR directors face five big challenges. Let’s look at what these are and the smart solutions they can use to fix them. 1. Managing AI and Technology in HR…
Customer Relationship Management (CRM) systems are the pulse of today’s sales, marketing and customer success strategies. But here comes the challenge, a CRM is only as powerful as the data inside it. It has indicated that outdated, incomplete, or inaccurate records transform even the most sophisticated platform into a glorified…