In 2022, our blog significantly focused on switching from Universal Analytics (UA) to Google Analytics 4 (GA4) and what it means for B2B marketing measurement. Migrating to GA4 has also been an important point of discussion at KoMarketing across clients as there are many lingering questions. Recently, we brought in Brie Anderson,…
Author: B2B Need Bureau
Red River, a technology transformation company serving government and enterprise customers announced that Courtney Mitchell has been appointed Chief Human Resources Officer. In this role, Mitchell will oversee the strategic vision for Red River’s HR practice including talent acquisition, employee growth and development as well as organizational performance. “Bringing Courtney’s leadership to…
OSM is one of a handful of U.S. Postal Service-approved shipping and returns consolidators. These companies handle customers’ volume and send them to Postal Service facilities, such as destination delivery units, for final-mile delivery by the agency. “Because USPS vehicles deliver along predetermined routes, retailers can use this existing infrastructure to handle…
Industry watchers saw a chance to regain lost territory in Dell’s acquisition of Moogsoft, but the implications for existing customers of the AIOps vendor are murkier. Dell disclosed it had acquired Moogsoft in a brief press release Wednesday, which did not include financial terms or details about where the company…
IT teams rarely look the exact same from one business to the next. Your IT department’s responsibilities and structure will be driven by a range of factors, from company size and business goals, to industry compliance requirements and security vulnerabilities. Nonetheless, there are certain roles and responsibilities that all IT…
Greater Than (GREAT.ST), the global provider of driver crash probability and climate impact intelligence, is announcing that its largest shareholders propose Claudia van der Salm to be elected as a board member. Van der Salm currently holds the position of Strategy Partner, Technology, at Google DeepMind, a unit of Google.…
WoodWing´s digital asset management solution Elvis DAM can now be integrated with MEI’s TruEdit™ platform and the cross-media publishing system vjoon K4®. Customers who use TruEdit or vjoon K4 as their editorial workflow solution can now have access to Elvis DAM’s comprehensive asset management capabilities right from within their workflow.…
SiteLock named preferred website security partner for one of the fastest growing international web hosting companies in the world. Miss Group, one of the fastest growing international web hosting companies in the world, today announced its partnership with SiteLock, a leading provider of cybersecurity solutions for businesses. Through this partnership, SiteLock…
Are you ready for the move to Google Analytics 4? There are several big changes, including how GA4 tracks conversions, the shift to events over goals, and the implementation of predictive metrics and audiences. It’s exciting, but maybe a little overwhelming, too—especially if you’re a Google Ad user and are trying…
OASIS Group, the largest privately owned information management organisation in Europe, is delighted to announce that Sarah Vidgen has joined the group as Chief People Officer. Vidgen brings over 20 years of experience in human resources from across diverse industries including public sector, construction, logistics and information management. In her most recent role, she served…