SiteLock named preferred website security partner for one of the fastest growing international web hosting companies in the world. Miss Group, one of the fastest growing international web hosting companies in the world, today announced its partnership with SiteLock, a leading provider of cybersecurity solutions for businesses. Through this partnership, SiteLock…
Author: B2B Need Bureau
In 2022, our blog significantly focused on switching from Universal Analytics (UA) to Google Analytics 4 (GA4) and what it means for B2B marketing measurement. Migrating to GA4 has also been an important point of discussion at KoMarketing across clients as there are many lingering questions. Recently, we brought in Brie Anderson,…
Red River, a technology transformation company serving government and enterprise customers announced that Courtney Mitchell has been appointed Chief Human Resources Officer. In this role, Mitchell will oversee the strategic vision for Red River’s HR practice including talent acquisition, employee growth and development as well as organizational performance. “Bringing Courtney’s leadership to…
Are you ready for the move to Google Analytics 4? There are several big changes, including how GA4 tracks conversions, the shift to events over goals, and the implementation of predictive metrics and audiences. It’s exciting, but maybe a little overwhelming, too—especially if you’re a Google Ad user and are trying…
OASIS Group, the largest privately owned information management organisation in Europe, is delighted to announce that Sarah Vidgen has joined the group as Chief People Officer. Vidgen brings over 20 years of experience in human resources from across diverse industries including public sector, construction, logistics and information management. In her most recent role, she served…
AssuredPartners is pleased to announce that Andrea Brogger has been appointed Chief Human Resources Officer (CHRO), effective reporting to President incoming CEO Randy Larsen. Andrea will be responsible for leading AssuredPartners global human capital strategy alongside our leaders and business partners to include ongoing development and implementation of new people initiatives designed to…
Social media has changed the way we live, interact with each other, and, yes, even market our businesses. More than 3.6 billion people use social media worldwide, making it one of the most popular online activities. Designing an effective B2B social media marketing strategy, however, is no easy feat. To be effective, brands must…
Retail policies A meta-analysis of retail return policies led by a University of Texas at Arlington College of Business professor may lead businesses to modify their policies to increase sales and reduce returns. Narayanan Janakiraman, an assistant professor of marketing who specializes in consumer behavior, UTA doctoral candidate Holly Syrdal…
The cyber security company Advenica delivers the solutions, SecuriCDS ZoneGuard, SecuriCDS DD1000A and SecuriCDS1000i from the company’s product family Cross Domain Solutions for an existing customer. The products ensure a controlled flow of information between different IT systems with high assurance. The company’s cash flow will increase by more than…
CompTIA Spark, the nonprofit social impact arm of CompTIA, is offering middle school girls the chance to explore the world of information technology and build skills for a potential future career in multiple tech fields through a series of TechGirlz workshops and camps. The workshops are open to girls in the 5th through 8th…