Two of Cheshire’s biggest summer events – the Royal Cheshire Show and the Nantwich Show – took on an extra dimension this year, with a number of the key exhibitors being clients of Cheshire-based Brand Communications Agency, Thrive Creative! At the Cheshire Show in late June one of the main…
Author: B2B Need Bureau
AssuredPartners is pleased to announce that Andrea Brogger has been appointed Chief Human Resources Officer (CHRO), effective reporting to President incoming CEO Randy Larsen. Andrea will be responsible for leading AssuredPartners global human capital strategy alongside our leaders and business partners to include ongoing development and implementation of new people initiatives designed to…
Social media has changed the way we live, interact with each other, and, yes, even market our businesses. More than 3.6 billion people use social media worldwide, making it one of the most popular online activities. Designing an effective B2B social media marketing strategy, however, is no easy feat. To be effective, brands must…
It’s a busy afternoon, and you’ve been caught up in sales calls and meetings throughout the day. You’ve managed to take the occasional breather to refill your water and catch your breath. Your plan is to wrap up everything in the next hour and make it to your son’s baseball…
Retail policies A meta-analysis of retail return policies led by a University of Texas at Arlington College of Business professor may lead businesses to modify their policies to increase sales and reduce returns. Narayanan Janakiraman, an assistant professor of marketing who specializes in consumer behavior, UTA doctoral candidate Holly Syrdal…
HappyOrNotⓇ, the global leader in instant customer and employee satisfaction reporting, has collected over 5.2 million patient satisfaction feedbacks in retail pharmacy, and is used by 136 pharmacy locations worldwide. The data collected with the HappyOrNot feedback terminals shows that patient satisfaction is the highest on Thursday and lowest on…
The cyber security company Advenica delivers the solutions, SecuriCDS ZoneGuard, SecuriCDS DD1000A and SecuriCDS1000i from the company’s product family Cross Domain Solutions for an existing customer. The products ensure a controlled flow of information between different IT systems with high assurance. The company’s cash flow will increase by more than…
With a focus on simplicity and efficiency, SutiSoft has enhanced its SutiHR platform. The improved SutiHR platform has been designed to provide full end-to-end automation for global workforce management. SutiHR offers a comprehensive suite of tools which enable businesses to optimize HR operations, reduce administrative burdens, and focus on strategic initiatives that will drive growth. “At SutiSoft, we…
Confidence Isn’t Everything Recently, someone said something to me that stopped me in my tracks. “A good salesperson doesn’t have to believe in their products,” this person said. “They just have to believe in themselves.” Come again? So, in other words, salespeople don’t need to be passionate about the products…
CompTIA Spark, the nonprofit social impact arm of CompTIA, is offering middle school girls the chance to explore the world of information technology and build skills for a potential future career in multiple tech fields through a series of TechGirlz workshops and camps. The workshops are open to girls in the 5th through 8th…