AssuredPartners is pleased to announce that Andrea Brogger has been appointed Chief Human Resources Officer (CHRO), effective reporting to President incoming CEO Randy Larsen. Andrea will be responsible for leading AssuredPartners global human capital strategy alongside our leaders and business partners to include ongoing development and implementation of new people initiatives designed to…
Author: B2B Need Bureau
Are you ready for the move to Google Analytics 4? There are several big changes, including how GA4 tracks conversions, the shift to events over goals, and the implementation of predictive metrics and audiences. It’s exciting, but maybe a little overwhelming, too—especially if you’re a Google Ad user and are trying…
One Million Square Feet, Hundreds of Thousands of Promotional Products, More Than 20,000 People, Jeffrey Tambor and Jeremy Gutsche, Under One Roof in Las Vegas! The PPAI Expo, the world’s largest and most attended promotional products trade show, brought more than 11,250 distributors from more than 3,900 companies together for the…
Retail policies A meta-analysis of retail return policies led by a University of Texas at Arlington College of Business professor may lead businesses to modify their policies to increase sales and reduce returns. Narayanan Janakiraman, an assistant professor of marketing who specializes in consumer behavior, UTA doctoral candidate Holly Syrdal…
HappyOrNotⓇ, the global leader in instant customer and employee satisfaction reporting, has collected over 5.2 million patient satisfaction feedbacks in retail pharmacy, and is used by 136 pharmacy locations worldwide. The data collected with the HappyOrNot feedback terminals shows that patient satisfaction is the highest on Thursday and lowest on…
The cyber security company Advenica delivers the solutions, SecuriCDS ZoneGuard, SecuriCDS DD1000A and SecuriCDS1000i from the company’s product family Cross Domain Solutions for an existing customer. The products ensure a controlled flow of information between different IT systems with high assurance. The company’s cash flow will increase by more than…
With a focus on simplicity and efficiency, SutiSoft has enhanced its SutiHR platform. The improved SutiHR platform has been designed to provide full end-to-end automation for global workforce management. SutiHR offers a comprehensive suite of tools which enable businesses to optimize HR operations, reduce administrative burdens, and focus on strategic initiatives that will drive growth. “At SutiSoft, we…
In 2022, our blog significantly focused on switching from Universal Analytics (UA) to Google Analytics 4 (GA4) and what it means for B2B marketing measurement. Migrating to GA4 has also been an important point of discussion at KoMarketing across clients as there are many lingering questions. Recently, we brought in Brie Anderson,…
Social media has changed the way we live, interact with each other, and, yes, even market our businesses. More than 3.6 billion people use social media worldwide, making it one of the most popular online activities. Designing an effective B2B social media marketing strategy, however, is no easy feat. To be effective, brands must…
Confidence Isn’t Everything Recently, someone said something to me that stopped me in my tracks. “A good salesperson doesn’t have to believe in their products,” this person said. “They just have to believe in themselves.” Come again? So, in other words, salespeople don’t need to be passionate about the products…