For the first time, Qualified has brought Spotlight, an observation layer created especially for agentic B2B marketing. The goal of the tool is to greatly improve the way businesses connect with their website visitors instantly and in a personal way. What Is Agentic Marketing? Before using Spotlight, you need to…
Author: Gary Howe
The global marketing agency, TEAM LEWIS, has won three large B2B technology clients in Australia: Cognizant, Wasabi Technologies and NinjaOne. Such achievements happen after we win client pitches and highlight TEAM LEWIS’s expanding role in Australia. The agency’s area of involvement is strategic communications for all three areas: key campaign…
In the business world, particularly in case of businesses (B2B or Business-to-Business), efficient way of making/receiving payments is important. Two companies, namely, Cleo and Paystand have very recently come together in order to help make this process easier, faster and automated. Their collaboration seeks to revolutionize how businesses conduct their…
New York City will become the centre of B2B innovation and leadership of thoughts in 2025. The first Thought Leadership for Tomorrow (TLFT) conference will be held on May 29, 2025, at exclusive NeueHouse Madison Square. This event seeks to realign the path that businesses take in the areas of…
Virgin Media O2 Business and Daisy Group have announced a strategic merger to change the business telecommunications in the UK. The partnership seeks to develop a dominant player on the B2B telecom front with the powers pooled to deliver improved services to the firms within the country. What Does This…
There has been major change in education technology (edtech) in the past few years. Traditionally, Simplilearn, UpGrad, and Emeritus have mainly focused on individual students by providing courses to improve their skills. But due to the progress of AI and more GCC demand, edtech giants are paying more attention to…
In their most recent article, Australian Business Weekly explained what will be key drivers for B2B growth by 2025. The publication points out that digital transformation, AI and making decisions based on data are important for businesses to succeed in today’s market. 1. Going Digital: Looking Forward to the Future…
Polycab India Limited has earned the “Best B2B Loyalty Program Worldwide” award at the well-known International Loyalty Awards 2025. The recognition given is based on Polycab’s original way of building close relationships with electricians and retailers through the loyalty program it started. What Does Polycab Experts Program Mean? Polycab created…
With the launch of its AI-based platform, Valasys AI Score (VAIS), Valasys Media has come up with an innovative way to do Account-Based Marketing (ABM). Thanks to artificial intelligence, this tool increases how companies find leads, target prospects and succeed in converting them to buyers, taking B2B marketing to the…
Until recently, American Express (Amex) emphasized consumer credit cards, but now it is doing well in the B2B payments field. Since B2B payment methods are inefficient and confusing, Amex focuses on developing new digital tools that make transactions easier, improve finances, and boost business functions. Traditional B2B Payments often have…