Amadeus Fire, a leading German staffing and professional development company, has announced it has acquired Masterplan, one of Germany’s best-known e-learning platforms. The move highlights the explosion of demand for digital training solutions and teases Amadeus Fire as a dominant force in Europe’s booming online education market. While the financial…
Author: Gary Howe
Introduction: B2B Strategic Imperative B2B marketing is no longer about pursuing a lead in one channel. Buyers are stronger, multisided, sophisticated and do a lot of research before talking to the sales teams can be utilized. A 2024 Forrester report has found that 68% of B2B purchasers will finish over…
Customer Relationship Management (CRM) tools have become the hub and core of modern sales and marketing. Yet, there has always been one major obstacle: CRM data entry. Reps are spending hours updating contacts, logging calls, and manually entering company information. Managers regularly gripe about severely incomplete records, duplicates, and outdated…
Transforming talent acquisition for speed, accuracy, and competitive advantage Recruiting has changed more in the last five years than it did in the two decades prior. The problem increased competition for quality talent due to factors such as the scarcity of talent, changing labour market dynamics, changing expectations of candidates…
Mercado Libre, the consumer e-commerce giant hot throughout Latin America, has announced the debut of a dedicated business-to-business (B2B) unit – a strategic jump that puts its heralded digital payment platform Mercado Pago at the center of an ambitious new growth push. Executives say the initiative to change the way…
Data accessibility is emerging as the biggest roadblock to AI adoption in B2B marketing, according to a recent Hightouch report. While businesses are heavily investing in artificial intelligence to help them better target, personalize, and run more efficient campaigns, fragmented and inaccessible data is preventing AI from providing the full…
Modern businesses continuously search for innovative approaches to connect with their customers. With a massive number of people making online purchases companies need effective strategies to make their products visible to appropriate potential buyers. This is where precision marketing comes in. Precision marketing involves sending the appropriate message to the correct individual at…
Kroger Precision Marketing (KPM), the advertising arm of U.S. retail giant Kroger, has unveiled its latest innovation: off-site programmatic advertising capabilities. This move enables brands to take campaigns beyond the Kroger digital ecosystem and to consumers across both third-party websites and apps, while using Kroger’s proprietary shopper data. The announcement…
Search Engine Optimization (SEO) remains a vital component for digital marketing strategies across all online platforms. SEO enables businesses regardless of their size to boost their search engine presence on platforms like Google which results in increased website traffic. Growing businesses need to develop scalable SEO strategies to match their expansion. Enterprise SEO…
Paystand, a leading B2B payments platform, has acquired Bitwage, a blockchain-based payroll and global payouts company, in a move set to transform B2B stablecoin payments. This acquisition is intended to bring enterprise grade stability, speed and programmability to the world of business finance so that companies can make and receive…