Visual Hive has launched Erleah, a smart new AI engine designed to make business-to-business (B2B) events easier, more interactive, and more successful. Visual Hive aims at streamlining matters of event organisers with Erleah and ensuring that the attendee receives what he or she truly requires. The answer is that Erleah…
Author: Gary Howe
1. What Happened? 1. Who: Intuit: a well-known company that is famous for its products such as TurboTax or QuickBooks. 2. What: Intuit purchased technology from a Seattle startup called Relevvo. 3. When: The transaction was made public in the end of June, 2025. 4. Why: Intuit is interested in…
Introduction Recognition is much more than a simple pat on the back. This component of workplace culture exerts a direct impact on employee engagement, morale, productivity, and retention. Even so, a recent survey indicates that merely 55% of employees report truly feeling recognized at work. This figure ought to serve…
Human Resources (HR) directors are the people who make sure a company’s workforce is happy, healthy, and working well. In 2025, HR directors face five big challenges. Let’s look at what these are and the smart solutions they can use to fix them. 1. Managing AI and Technology in HR…
Amid today’s rapid evolution in the world of work, organizations now grapple with what’s called the adequacy gap. It is widening terrain between the skills people possess and the competencies companies genuinely require. Should companies overlook this gap, they could get left behind. What’s the bright side? HR leaders and…
In the highly demanding digital business environment, companies are always experimenting to develop creative methods of approaching their clientele. Lumen Technologies, the technology player across the world, has collaborated with Adobe to bring about a change in the marketing landscape in the B2B category (business to business) with the generator…
Experience Marketing – Nowadays, companies are overwhelmed by the content. Whether through emails and social media updates, blogs and videos, the massive contents of information may be too much to overwhelm marketers as well as their audiences. Although artificial intelligence (AI) is a revolutionary tool in creating high-quality content, thus…
Artificial intelligence (AI) is not just an addition to the already existing toolsets in the changing B2B (business-to-business) Software as a Service (SaaS); rather, it is a supremacy goal. Although AI will unlikely automate the SaaS model it is transforming the manner businesses are carried out, provide value, and organize…
In its bid to increase its share in B2B marketing, LinkedIn has introduced updated video advertising and AI tools. These advancements help companies make interesting and successful campaigns that more easily appeal to professional audiences. The Rise of Video in B2B Marketing Marketers now rely on video content in their…
In order to provide stronger supply chain solutions, Cleo, a well-known ecosystem integration company, has partnered with Corsica Technologies to alleviate problems for businesses that integrate with B2B (business-to-business) partners. What Does It Mean to Integrate B2B Systems? Before starting a partnership, you must know what B2B integration means. B2B…