Ever wonder how some apps get so good that you can’t live without them? It’s like the creators knew exactly what you needed. Well, here’s a little secret: the best apps and software out there get to be so great because the people who make them are all ears when it…
Author: B2B Need
Creating an inclusive employee community is a multifaceted effort. One crucial (yet simple) way to respect every person’s identity is by intentionally providing the space to share their pronouns. After all, your employees are people with their own identities and they should feel a sense of belonging among their fellow…
For organizations across the world, the annual planning process is one of the most critical times of the year. It’s one of those big-picture business processes where organizations will set their strategies, allocate their resources, and align their goals for the year ahead. But traditionally, it’s a strategic conversation that…
“East vs West””Community vs the person” “Collectivism vs Individualism”Ever wondered why some people prefer working solo while others thrive on teamwork? Imagine the workplace as a playground of diverse preferences. Some crave solo adventures, savoring the freedom of individual triumphs, while others seek the thrill of teamwork, thriving in the…
In today’s competitive sales landscape, your personal brand could be the key to unlocking more opportunities. Sales success is individual. You make the call to your prospective client to book a first meeting. Once you sit down across the table with your contact, you handle the sales conversation without help…
Are you focusing too much on cold calls and neglecting the rest of the sales cycle that can make or break your deals? There is way too much on cold calling. On any day, you can find all kinds of self-proclaimed experts publishing posts about cold calling. Occasionally, you will…
In the ever-evolving world of marketing, the boundaries between B2B (business-to-business) and B2C (business-to-consumer) are increasingly blurred. As Alex Nazarevich, the VP of Growth at Unbounce, puts it, “At the end of the day, whether you’re marketing to a business or an individual, it’s still about connecting with people.” With…
Mark Spera is a digital marketer from San Diego. He loves nerding out on new tech, eating pizza, and he’s the founder of Growth Marketing Pro and GrowthBar. The 7 Biggest SEO Trends for the Year 2024 The search engine optimization (SEO) world is always changing, and 2024 is already shaping up to…
As of 2023, an estimated 22 million Americans work from home, many of whom enjoy the freedom that comes with being untethered to a commutable work location. What does that mean for the future of payroll? It’s pretty simple if your workforce resides in the same state as your company, but that’s not…