Unlock the true potential of your sales force by leveraging marketing in innovative ways that go beyond lead generation.
Author: B2B Need
According to a recent Gallup study, remote workers’ connection to the mission of their companies has hit a record low. But while people are drifting away from their organizations, meaningful feedback that celebrates achievements and creates a roadmap for career development can reel them back in. Performance evaluations should be a…
Modern marketing is both an art and a science, with its practitioners creatively leveraging information about consumers to sell them a product. Like any other scientific field, marketing relies heavily on research as businesses collect data about consumer behavior to craft the most effective marketing techniques. Between the Internet and AI…
In the world of influence and decision-making, understanding the distinctions between politicians and B2B salespeople can elevate your strategy and results. There are many negative stereotypes about politicians and salespeople, and some of them are similar. For example, both groups are sometimes thought of as self-interested, unethical, and dishonest. Here…
Microsoft has officially launched .NET Aspire, their latest cloud-native development platform, for general availability. .NET Aspire offers a complete stack for building observable and production-ready distributed applications with built-in resilience, manageability, and observability. It simplifies cloud-native application development by providing a developer dashboard and a curated set of components and…
Open-source software (OSS) has become a cornerstone for innovation and efficiency. Azure, Microsoft’s cloud computing platform, has embraced this trend by providing robust support for a variety of open-source technologies. We will explore how leveraging open-source opportunities on Azure can drive success for businesses, along with some compelling statistics from…
OTT, or over-the-top, platforms are those that stream video content directly to viewers via the internet. As such, this type of video streaming service provides marketers with opportunities to advertise their products and services to viewers directly to their viewing devices. The benefits of OTT advertising are bountiful: targeted advertising, advanced analytics, and dynamic ad…
Just like most industries nowadays, healthcare is rapidly undergoing a digital transformation. At the heart of this shift are mobile healthcare apps, or “mHealth.” While general “wellness management” apps have been popular for quite some time, we’re now seeing a trend towards mHealth development for disease and treatment management. Currently,…
At the heart of evolution lies a constant focus on the user, aiming to make interactions effortless, delightful, and accessible. The UI/UX landscape continues to evolve at a rapid pace. Designers and developers are leveraging new technologies and methodologies to create more engaging, intuitive, and immersive user experiences. By understanding…
Ever wonder how some apps get so good that you can’t live without them? It’s like the creators knew exactly what you needed. Well, here’s a little secret: the best apps and software out there get to be so great because the people who make them are all ears when it…