Visual Hive has launched Erleah, a smart new AI engine designed to make business-to-business (B2B) events easier, more interactive, and more successful. Visual Hive aims at streamlining matters of event organisers with Erleah and ensuring that the attendee receives what he or she truly requires.
The answer is that Erleah is a brand created by Real Sugar.
Erleah is an artificial intelligence (AI) assistant specially made to support attendees, exhibitors, and event organisers at B2B conferences, trade shows, and exhibitions. It has the following features:
- Multilingual chatbot support – a chatbot may speak numerous languages assisting the representatives of different cultures around the globe.
- Real-time session summaries – It provides speedy overview of talks in real time.
- Smart event recommendations – It makes suggestions about events, exhibitors and networking meetings show on the basis of personal interests.
- Custom alerts – It can inform its attendees when something is going on, whether it is a direct app notification, through WhatsApp, or via email.
- Video recommendations – In case that the event is recorded, Erleah can choose the most interesting video clips of each of them.
Such smart devices enable the audience to maximize the experience of the event, including the major keynote talks to the obscure booths in the corner.
The Reason Why B2B Events Require Something as Erleah
It is difficult to organise a trade show or a business conference. There are numerous visitors, a number of participants, and busy programs. The conventional solutions court the following:
- Confusion and information overload – Attendees may not know where to go or what to focus on.
- Slow help desks – humans assistants are unable to cope with questions.
- Missed connections – Visitors might lose contact with exhibitors who could be of assistance to them.
- Post-event content goes unused – The speeches are recorded then they are difficult to access and share.
Erleah is created to address these issues by means of AI that encourages and accompanies attendees along the whole experience.
In practice, how Erleah Works
1. Before the Event
- The system gets fed with the information of sessions, booths of exhibitors and even interest of attendees by the organisers of the event.
- Erleah relies on this information as a guide to developing and forming personal recommendations.
2. During the Event
- Attendees ask questions like, when will the cloud technology talk be? are posed by the attendees. It is immediately answered by Erleah.
- It issues reminders like, the speaker you like is starting in 10 minutes at the hall 3.
- It provides real-time summaries of different topics–making the audience not scurry across rooms.
3. After the Event
- Erleah posts summaries of every session to all attendees.
- It selects video clips depending on what people have an interest in.
- It also follows up by sending targeted content which ensures that they continue engaging after moving out of the facility.
Technology Erleah is Made Up Of
A. Smart AI & Chatbot
Erleah uses Visual Hive’s #SmartAI technology to:
- Be able to get the sense of spoken or typed questions.
- Reply correctly in the following languages.
- Get to know what preferences attenders have, so get to prepare recommendations, which become more perfect.
B. Smart Data
Erleah can do this by analysing the historical and live data, such as the most popular talks.
- Tells which sessions a person would be interested in or which exhibits.
- Assist those organising big crowds, or propose alternatives that allow people to talk.
C. Smart Video
Erleah is incorporated into a video tool at Visual Hive which is known as HiveClip. Such artificial intelligence-based system:
- Records sessions.
- Identifies key moments.
- Recommends clips that match interests.
Visual Hive calls these combined solutions #SmartVideo, #SmartData, and #SmartAI, which work together to boost acquisition, retention, engagement, and revenue at events.
Real-World Benefits
- Better Attendee Experience – All people receive the appropriate data at the appropriate time in their native tongue.
- Higher Exhibitor ROI – Exhibitors enjoy an increase in the number of serious buyers. Erleah assists exhibitors to connect with those people whose services or products are in demand.
- Efficient Operations – Organisers are alerted that rooms are overwhelmed or barren. They are able to make intelligent changes quickly.
- More Revenue – It means revenue can be generated in terms of sponsored alerts or premium content that can be offered via Erleah by the organisers.
- Global Access – The attendants in various countries all get to benefit in terms of translation and briefing outlines. A quotation by Visual Hive
A Quote from Visual Hive
Bogdan Maran, founder at Visual Hive, described what Erleah was about. At a podcast he did on January 21, 2025, he explained thus, Erleah was developed since event organisers lacked instruments to fully utilise content and data. He said that combining event technology and media will enable them to provide smarter events.
Conclusion
Erleah volume 1 is another brilliant move on the B2B events stage. By blending #SmartAI, #SmartData, and #SmartVideo, Erleah makes events easier, smarter, and more personal for everyone involved. Visitors receive what they want and exhibitors make contact with contacts and organisers more effectively operate their events and all this through a cordial AI helper. In case you are organizing a B2B event, it is time to visit Erleah. Request a live demo through Visual Hive site and learn how you can make your events more interactive, data-based and accessible worldwide.