With the launch of its AI-based platform, Valasys AI Score (VAIS), Valasys Media has come up with an innovative way to do Account-Based Marketing (ABM). Thanks to artificial intelligence, this tool increases how companies find leads, target prospects and succeed in converting them to buyers, taking B2B marketing to the next level.
What Does It Mean to Use Intent-Based ABM?
Intent-Based Account-Based Marketing targets organizations that signal a real interest in buying what’s offered. Distinct from traditional ABM, intent-based ABM adds behavioral signals and data analytics to find out if potential customers are ready to make a deal. As a result, companies can focus their efforts on serious prospects which makes their marketing more productive and faster.
Valasys AI Score – a new way to measure importance
Valasys AI Score uses AI technology to transform the B2B marketing industry. Using predictive analytics and NLP, this tool helps businesses to see a full snapshot of their key accounts. The platform produces the Valasys AI Score (VAIS) which assesses if an account matches a company’s product or service line.
Main characteristics of Valasys AI Score are:
- AI-Based ABM Builder: This feature helps businesses compile account lists focused on various product types which helps with accurate and effective outreach.
- Lead Scoring & Segmentation: By rating leads based on their chances of converting, leads are sorted for you by relevance and importance.
- Purchase Readiness Measurement: Ready to Purchase Measurement makes it easy for companies to deal with each account when they are most likely to buy.
- Personalized Outreach: Tailoring messages to each possible customer help businesses boost how connected their customers feel and their chances to buy.
Intent signals are an important way to indicate what we want.
It’s especially impressive that Valasys AI Score can detect when a person is ready to make a purchase by looking at intent signals. The platform breaks down intent signals into three groups: Strong, Very Strong and Super Strong. Through an analysis of website visits, downloaded material and activity on social networks, Valasys AI Score spots accounts showing interest in products or services similar to a business’s. As a result, companies can make contact with leads when they are most interested and more likely to convert.
Reasons Why Adopting Intent-Based ABM Helps
Applying an intent-based approach with Valasys AI Score brings several positive results.
- Clearer Intent Signals: With strong intent from accounts, businesses can lead more customers through their conversion processes.
- Improved Efficiency: Automating these tasks means marketing teams can focus more on important job duties instead of wasting time with manual scoring and listing.
- Personalized Engagement: Tailoring how marketers reach out to people makes communication more interesting to them, strengthening their relationships with the company.
- Data-Driven Decisions: By depending on AI-based insights, companies are better able to plan their marketing campaigns and obtain good results.
Real-World Impact
First users of Valasys AI Score have proved that it greatly enhances their ABM performance. Specifically, firms have seen up to a 52% decrease in the time it takes to convert leads and a 80% increase in their TALs. Furthermore, the accuracy of ABM strategies has gone up by 72%, so marketing campaigns are now more successful.
Conclusion
Businesses can now use the Valasys AI Score to employ intent-based ABM strategies, thanks to this new tool in B2B marketing. By studying intent signals and determining when a prospect is ready to purchase, companies can reach out to valuable prospects when it matters most and see the conversion rate and their business grow.