Leadership Fast growing B2B revenue operations firm, specializing in marketing, sales, RevOps enablement, Sellerant, announced today that it has acquired well established agency Proclaim, a B2B marketing and sales consultancy. The strength of this strategic acquisition to Sellerant is monumental and it is relative to its ability further to promote the performance of establishments, start-ups and small and medium-sized enterprises.
Rationale of the Acquisition
Sellerant has a reputation in offering integrated services that surround the team-in-a-Box meaning that they offer strategy, systems and implementation to help its clients launch, scale and streamline revenue operations. The sophisticated marketing, brand message, and campaign plan are supplementary and facilitate Proclaim to succeed in this acquisition since this is more like a glove to provide broader and intensified provision of service.
“We are combining two very similar like-sized growth consultancies said Kenan Rappuchi, Founder and Chief Growth Officer at Sellerant. The final funnel enlargement solutions that are backed through state-of-the-art systems and enablement come with the profound marketing competencies of Proclaim.”
Higher frequency of services that are to be provided
With Proclaim as an internally engrafted and mutually dependent subsystem, Sellerant has been able now to offer an adorned body of services across the B2B marketing and sales continuum:
- Improved brand messaging/positioning: Experiential approaches accepted by Proclaim lay out the stories of the brands to draw increased attention.
- Targeted Campaign Development: The group can create specific marketing to the level of lead creation and online interaction following the ABM strategy.
- Frictionless Sales Enablement: The pre-existing capability in RevOps and pipeline execution in Sellerant are taken a step further by the closer marketing-sales integration.
- Outsourced Execution: Customers like to have just a single entity that can laid out as well as deliver and that which does not bring in friction hence leading to the soaring pattern of ROI.
The acquisition of Sellerant transforms the firm into a one-stop shop to offer an end-to-end product to any of the businesses seeking to expand in a scalable and holistic way- brand strategy, demand generation and revenue operations.
Composited/leadership strategy
Individuals, like the President and CEO of Proclaim, will transfer to Sellerant, and thus ensure a smooth transition to a new enterprise as well as maintenance of current business relationships. This will not cause interruption to the clients in the sense that, all the existing engagements will continue with Sellerant brand name.
The two organizations are keen to ensure that the culture of Proclaim which has a lot of similarities with teamwork spirit of Sellerant is preserved in the organization.
Competition edge & Market set up
B2B services are quickly converging toward the universally integrated vendor environment, where clients prefer to maintain fewer and more competent suppliers to deal with, as opposed to trying to keep track of many agencies. Sellerant acquires Proclaim as a business to carry on its business in such dynamic environment to provide:
- Efficiency – Better strategy to execution delivery through coordination saves money and enhances congruency.
- Expertise Integration – Combining deep marketing know-how with RevOps and sales execution.
- Scalable Impact – An ability to support an increasingly large number of businesses in the B2B segment, including startups and scale-ups.
The acquisition is positioned to make Sellerant a leading full-service growth partner since there is a growing demand of cleverer and more joined up growth solutions.
Clients Gains & Success stories at an early stage
The tangibles of initial synergistic come-togethering’s already exist:
- One B2B customer with a software program was tracking 30 percent gain in qualified pipeline in three months when using Proclaim campaign design and Sellerant demand systems.
- A manufacturing startup did a go to market launch with common messaging on brand and aligned outreach as well as use both teams.
Clients can now access end-to-end orchestration/ complete brand strategy, operational systems and sales execution (Proclaim to Sellerant).
Next Steps/Road map Ahead
In the future Sellerant shall:
- Merge platforms and groups- a combination of the project completion by Proclaim into the work of Sellerant.
- Increase the services provided- introduce new integration marketing-sales development packages Q3 2025.
- Go national- servicing clients outside their core startup/SaaS customer base to include mid-market in both the tech and manufacturing industry.
About Sellerant
Established in Walnut Creek, CA in 2007, Sellerant has specialized in B2B growth services that adhere to time-tested 3 pillar methods; strategy, systems and skills. The firm, as a HubSpot certified partner, has full-time and fractional models, as well as on-demand and partial cash flow of delivery, in order to maximize the revenues outcomes without necessarily doubling the cost at exponentially rates.
About Proclaim
The rendering of marketing and sales advice to B2B customers in terms of building robust brand positioning and customer acquisition strategies is offered by Proclaim. Its localization of message and campaign execution cannot be matched with the future strategy model.