Ooredoo and Bawwaba their strategic partnership is committed to fast-tracking digital transformation of businesses in Oman by offering a safe and expandable online environment where companies sell their products and services as well as buy enterprise products and services.
Muscat, Oman: Ooredoo Telecommunications Company, one of the most popular telecommunications companies in Oman, has partnered up with one of the digital innovation’s companies Bawwaba to open this country first B2B digital marketplace. The new platform will transform the way businesses in Oman address, interact, engage and make business in the modern digital economy.
The reform is a great step towards Oman in the digital transformation agenda as part of the national plans to achieve innovation, support entrepreneurship and economic diversification using technology.
Driving B2B Digital Commerce in the Sultanate
The new B2B digital marketplace provides the first centralized, cloud-based place enabling Omani businesses to find, buy, and sell their products, and services safely and efficiently. The marketplace includes IT infrastructure and cloud solutions, logistics and professional services that make it easy to procure and allows companies to scale digitally.
Ooredoo and Bawwaba jointly stated their point of view regarding the market, namely, that the market to become a catalyst of enterprise development, innovation and competitiveness in Oman and beyond.
“It is neither a buying nor selling site. According to Ooredoo spokesperson, it is a digital ecosystem which is designed to meet the changing requirements of Omani businesses. We are supporting Ooredoo connectivity and enterprise capabilities to bring a sense of digital innovation led by Bawwaba as one way to establish a business society that is smarter and more connected.”
Key Features of the B2B Marketplace
Ooredoo and Bawwaba have said that the B2B market would offer some of its basic features based on enterprise, SME and service provider needs:
- Check Business Listing: Businesses are listed by known and verified Vendors only and thus is credible.
- End-to-End Digital Transactions: e-commerce functionality is secure, which permits a high volume of transactions ordered, then billed and tracked.
- Cloud based infrastructure: The platform is also designed on a cloud-based architecture to provide a high availability and performance with secured scalability.
- Business Analytics Tools: Dashboards are provided that vendors and buyers can use and see the progress of orders, performance and customer communication.
- Multi-category Support: Business can browse and provide solutions under various sectors such as ICT, logistic, HR as well as consulting among others.
Multilingual navigation and responsive design are also possible on the marketplace, which guarantees its convenient use both on desktops and mobile devices.
So what is SME and National Digital Agenda?
It has also been predicted that the platform will serve its purpose well to the small and medium-sized enterprises (SMEs), who are a crucial part of the economic development in Oman. The market place, by eliminating some of the market entry impediments and making procurement processes quicker, exposes more SMEs to the market, shorter transaction cycles and access probabilities of buyers and partners.
This project is consistent with Oman Vision 2040, a long-term plan of the government on the economy, which focuses on digital/innovation, development of the private sector and establishment of a knowledge-based economy.
“According to one representative of Bawwaba: “Bawwaba takes pride in working alongside Ooredoo to develop a solution to empower SMEs in Oman and help build national economic resilience.” The marketplace allows even the smallest enterprises to demonstrate their potentials to a wider circle of enterprise clients.”
Market goals/ Strategic goals
As B2B e-commerce sales across the globe are expected to surpass the amount of 20 trillion by 2027, solutions of this nature will prove critical in remaining competitive in a digital-first globally connected world. It road-routed, home-wise, happier:
- Position Oman as a regional leader in digital B2B commerce
- Enable cross-sector collaboration through a unified digital platform
- Improve procurement transparency, speed, and compliance
- Encourage local innovation by providing a launchpad for digital products and services
In the long run, the platform can also open up new markets where Omani business can venture regionally and internationally in case of cross-border trade within GCC and beyond.
Seamless Integration with Ooredoo Business Services
The business-to-business marketplace will work in tandem with the package of business connectivity and enterprise solutions offered by Ooredoo. This includes:
- Cloud hosting and data center services
- Managed IT and cybersecurity solutions
- Dedicated internet and VPN connectivity
- IoT and smart business tools
Customers can also benefit because businesses that utilize the marketplace have access to Ooredoo customer support, billing services and enterprise service desks making their end-to-end experience smooth.
Launch Timeline and Next Steps
A phased rollout initiated with a stage of a small collection of enterprise vendors and early-access purchasers has made the marketplace viable. Ooredoo and Bawwaba will scale access to the platform gradually over the next few months adding a variety of categories, tools, and integrations based on market feedback.
It will provide some demonstrations of platforms, a showcase of partners, and a key session by leaders in the Oman digital economy, planned towards the end of the year.
Conclusion
The cooperation between Ooredoo and Bawwaba is another indicator of the next stage in the development of the digital system and business environment in Oman. The two companies are establishing an example of Omani enterprises digital era with a modern, scalable, and secure marketplace to conduct B2B transactions while taking into consideration the reality of scale.
In its development, the platform is projected to be a leading force in enhancing efficiency, innovation, and development of various sectors in the country, eventually leading to the overall economic transformation development.
About Ooredoo Oman
Ooredoo Oman is a major telecommunication firm that provides telecommunication services to both individuals and businesses through mobile, fixed and enterprise services. Being a member of the Ooredoo Group on the international level, the company strives to promote digital innovation in the Sultanate.
About Bawwaba
Bawwaba is a virtual solutions company that has marketed itself in coming up with a platform where business and community can flourish with technology. It is in the software development, cloud solutions and digital strategy consulting services.