1. What Happened?
1. Who: Intuit: a well-known company that is famous for its products such as TurboTax or QuickBooks.
2. What: Intuit purchased technology from a Seattle startup called Relevvo.
3. When: The transaction was made public in the end of June, 2025.
4. Why: Intuit is interested in applying AI tools to help business sales teams perform a more effective job of reaching the right people.
2. Who Is Intuit?
Intuit is a large organization dealing with the software of money affairs and taxes. They have served millions of people and businesses to manage money with their tools such as:
- TurboTax – for filing income taxes.
- QuickBooks – for business accounting.
- Mint – for managing personal money.
Their acquisitions usually entail the purchase of smaller firms in order to incorporate new features and technologies.
3. Who Founded Relevvo?
Relevvo began in 2020 in Seattle as an initiative of two friends:
- Aashish Dhamdhere – worked at companies like Microsoft.
- Tushar Shanbhag – worked at LinkedIn and other big tech places.
They came up with an AI product that assists salespeople to smartly locate and reach potential customers.
4. What Did Relevvo Do?
Relevvo developed B2B software (business to business selling):
- Tracks online signals from things like news, job posts, and SEC filings.
- Finds good sales targets, called “top accounts”—companies that are likely to buy.
- Helps write personal messages for each target so sales teams avoid “spray‑and‑pray” cold emails.
- Saves time by automatically researching and sending outreach messages.
Customers such as Esper, FireMon and iSpot got significant increases’
- 2× more meetings booked.
- 3× more meetings turning into opportunities.
- 60% less work for sellers.
5. What Made Intuit Acquire the Tech of Relevvo?
The prominent grounds of the acquisition are the following:
- Smarter customer targeting
The AI of Relevvo assists in identifying the companies that require assistance at the moment. It assists Intuit to contact the correct customers at the appropriate time. - Personalized outreach at scale
Rather than impersonal messages, Intuit can use the platform offered by Relevvo to create custom messages that sound intimate. - Stronger mid‑market offerings
Intuit serves considerably larger small and mid-size enterprises; thus, this tool assists Intuit to serve those enterprises in a better manner. - Combining strengths
QuickBooks and TurboTax provide quite a lot of customer data to Intuit. Their tools become smarter and more useful with the addition of AI of Relevvo.
6. What Did the Founders Say?
1. Aashish Dhamdhere, Relevvo, the CEO Aashish Dhamdhere, described the acquisition as a chance to implement the breakthrough innovation to scale.”
2. Saurabh Saxena, According to Saurabh Saxena, SVP of Intuit, the AI at Relevvo is significantly ahead of the current market and will enhance Intuit’s capacity to target customers effectively.
7. How Big Was Relevvo?
- Founded in 2020.
- Raised $1.5 million in seed funding in 2021 from Founders’ Co‑op and Precursor Ventures.
- Had fewer than 10 employees on LinkedIn.
Relevvo itself was a small, intelligent company that demonstrated the practical utilization of the AI in a manner that was hard to ignore by any company such as Intuit.
8. How Relevvo’s AI Works
1. Watch important signals
It gathers crowd information (such as SEC filings, news, and employment changes).
2. Spot active accounts
It makes an estimate as to when a company will require services of software.
3. Write personalized content
It assists in the designing of messages that discuss what is important to every buyer.
4. Track results and improve
It tracks what is effective (what opens, what is replied to, booked calls), and continues to improve.
9. What’s Next?
1. Intuit didn’t share the price.
2. Now, Intuit will add the tech into its tools for mid-size businesses.
3. Expect improvements in targeting, personalization, and performance for customer outreach.
10. Why This Matters
1. Better fit for business growth: Sales teams will be more effective.
2. Smarter AI use: Makes business tools easier and faster.
3. Tech boost: Intuit shows it’s serious about adding AI.
4. Startup success: Relevvo’s small team became part of a big company’s future.
Final Thoughts
The acquisition of Relevvo by Intuit is not just a business transaction, but it aims at reducing sales cycles and making them smarter. With the application of signals and personalization, Intuit is taking mid-market companies to the next level of AI. Now, the founders of Relevvo have a chance to target millions of users. This is an excellent illustration of how little ideas can become huge.