Custom Media, Asia-Pacific’s leading B2B media company is pleased to announce that it has officially opened AIM B2B, a Tokyo-based B2B-only marketing and communications agency. As a marketing agency that promises to facilitate growth, the development of stronger relationships, and the improvement of connection with defined target audiences, AIM B2B can become one of the game-changing participants of the progressive marketing environment.
A New Era for B2B Marketing in Asia
With AIM B2B, startups fill a gap that has existed in the marketing sector in Asia since Boris Guglielmi started AIM in 2010: the lack of a culturally competent B2B solution dedicated to one country, with local knowledge, international quality and selectivity.
Located in Tokyo and part of the influential multinational Custom Media network, the agency utilises decades of regional experience as well as an award-winning heritage to provide high-level strategic marketing solutions that are not just creative, but are also, all way strategic.
“Asian B2B marketing is about to be written. AIM B2B gives firms the target and managing capacity to succeed in one of the most moving areas all over the world,” said Robert Heldt, CEO and Co-founder of AIM B2B.
The AIM Framework: Adapt. Implement. Maximize.
At the core of the work of AIM B2B, there is its own unique work methodology, the AIM Framework, the three-step process that is aimed at producing quantitative results:
- Adapt – Conducting deep research to localize messaging and understand unique market conditions.
- Implement – Crafting and executing marketing campaigns aligned with business objectives.
- Maximize – Optimizing strategies with data analytics to continuously improve campaign performance.
This model helps to guarantee that the marketing will be audience-relevant, outcome-oriented, and flexible to adapt to a rather dynamic business climate.
Core Services Offered by AIM B2B
The scope of services that AIM B2B offers to its business clients is the following:
- Strategic Consulting – Market research, go-to-market planning, and messaging development.
- Branding & Content – Storytelling through articles, video, whitepapers, and branded content.
- PR & Media Relations – Local and regional media engagement strategies for reputation building.
- Digital Marketing – ABM (Account-Based Marketing), SEO/SEM, email automation, and paid campaigns.
- Events & Experiential – Corporate events, webinars, and B2B-focused activations.
AIM B2B offers these solutions, as the enterprise concentrates on delivering solutions, which promote long-run growth of the business, lead capture and industry dominance by employing the B2B sector.
Experienced Leadership with Proven Results
Robert Heldt and Simon Farrell are the founders of AIM B2B as they both have an experience in B2B communications in Japan and Asia. They have been credited with creating award winning, credible content and campaigns on behalf of clients all around the world in various industries including technology, manufacturing, finance and healthcare since their leadership at Custom Media.
“It is by way of story we are there. Using AIM B2B we blend narrative, design and technology to enable business brands to have a louder voice in the marketplace,” said Simon Farrell, Co-founder.
Launch Event and Industry Report Reveal
AIM B2B was launched last month at an official event in Tokyo where the annual Content Marketing in Japan report was also presented by Custom Media. McCaughey Highlights of main report:
- Top Skills: The content professionals in Japan will have expected to rank No. 1 among the skills to know in 1 or 3 yrs. as AI literacy.
- Commit to the Path of Personalization: There has been an increased interest in practices which are data driven towards personalization in B2B brands.
- Trust Building- Consistency was found to be the most effective motivator in customer trust and ranked second in thought leadership as well as localized content.
Marketing professionals, executives and media partners attended the event to discuss the issues and future of B2B marketing both in Japan and the wider APAC region.
Filling a Crucial Market Gap
Long depended on either their own internal sales team or generalist marketing agencies that do not specialize in B2B, many B2B brands have long made do in Asia. The latter gap is being bridged by AIM B2B with offers that include:
- Cultural Fluency – Deep understanding of Asian business etiquette and communication norms.
- Industry Focus – Insight into key verticals including tech, logistics, energy, and professional services.
- Scalable Solutions – Agile frameworks suited for startups, SMBs, and multinational enterprises.
It is this specialization, which gives AIM B2B a strategic advantage in assisting their clients to establish significant relationships with buyers, decision-makers, and channel partners.
Podcast Launch: “Asia AIM”
To support its mission of thought leadership, AIM B2B is also launching a new podcast series titled Asia AIM. Hosted by agency founders and marketing experts, the show will explore:
- Regional marketing trends
- AI and automation in B2B
- Customer engagement strategies
- Case studies from real client campaigns
The podcast will strive to be a reference point to B2B marketers who need to traverse the APAC business landscape.
What’s Next for AIM B2B
In the future, the other Asian destinations the AIM B2B will upgrade their services to are Singapore, Seoul, and Hong Kong. The agency is already signing up its regional clients in first few waves and getting to explore collaborations with technology and media platforms to extend its reach.
“That is only the start. We are creating something, which will transform the manner in which B2B brands are connected all across Asia said Heldt.
About AIM B2B
AIM B2B is an agency of marketing and communication in Tokyo with focus on branding of businesses, PR, and digital marketing b2b. An asset of Custom Media, AIM B2B assists businesses in Asia to expand by localising to their market, employing the use of effective strategies and maximising reach by engaging in innovative and data-driven campaigns.