B2B email marketing agency Acquirz Limited, has made Marketscan, a long-established provider of high-quality marketing data and email campaign technology in the UK, its own.
With the acquisition, Acquirz would gain a strong position in the digital marketing as the company would offer comprehensive services on all B2B lead generation, campaign automation and data driven marketing.
The Rationale of the Acquisition
Strategic Campaign services of Acquirz as well as proprietary platform-B2B data and edge embedded email technology of Marketscan are delivered through the purchasing. With such strategic combination, the clients are provided with:
- Availability of B2B data based on GDPR
- Automation of emails Smart tools
- Improved targeting, segmentation and deliverability
- A hired service model such as self-service and managed campaigns
“The acquisition is a mega acquisition according to said [CEO Name], CEO of Acquirz Limited. Marketscan possesses all the rich and robust tools and time-tested data assets to support our cause that we wish to deliver smarter and measurable email marketing campaigns successfully.”
What Marketscan will be able to furnish to Acquirz
Marketscan is a firm of business data solutions, dealing with large, verified and compliant UK business data. It has its primary offering, namely the Marketscan Edge, which offers solutions that ensure ease of developing the campaign but fully optimized to the utmost. The key highlights that have been availed to the Acquirz clients include:
- Drag-and-drop email builder
- Automated workflows and nurture sequences
- Landing page builder with real-time tracking
- Sender reputation monitoring tools
- Comprehensive campaign performance analytics
The tools will be fully available on Acquirz platform now and be accessible at any service level.
Client Benefits
Using the combination of the strengths of both companies, the clients of Acquirz will be capable of gaining the painless experience of the entire cycle of the campaign:
Data-Driven Targeting
Segmented business contact databases- with firmographics, job titles, industries and others, using up to date data. Going to try to redesign, campaign, etc.
Smarter Campaign Design
Emails You can start the email campaigns through Edge using its easy-to-use interface or our managed services professionals can do that on your behalf.
Performance Visibility
The real-time open rates, as well as the clicks and the conversion, as well as inbox placement should be measured.
Scalable Marketing Execution
Objectify campaigns at various topic areas and experiment with them along with efficient A/B testing and prospects nurturing structures.
Plans of leadership and integration
The Acquirz will be joined by the leadership and the technology team of Marketscan that will be helping in further development, transfer of clients as well as innovation. No current Marketscan customer is going to face any service interruption and they would be assisted more and guided as well through the Acquirz client success teams.
Growing Your Position as a Digital-First B2B company
With rational automation, the defined targeting and ROI responsibility are of B2B environment of email marketing the new reality. Through this acquisition, Acquirz will be in a position to square up to such changing expectations.
- Email is one of the most affordable B2B tools, as its average ROI amounts to 36:1 (DMU A UK).
- Compliant data that is clean is becoming more significant because privacy laws and inbox filters change.
- The all-in-one site is becoming a favourite of the busy marketing team that needs speed, correctness and results.
The Future of Acquirz limited
After the acquisition has been successful then:
- Introduce new bundled services in data together with execution and campaign setup.
- Increase funding to SMEs and enterprise clients in the UK and in the EU.
- Continue investing in platform innovation, including AI-powered segmentation and tighter CRM integrations.
About Acquirz Limited
Acquirz Limited is one of the B2B email marketing agencies in the UK that specializes in assistance in messaging a company to generate revenue through high-performance and data-guided mailing. Operating on strategy, automation, list building, and deliverability, Acquirz will be in a position to provide flexible services based on the desires of clients, the managed as well as the self-service.
About Marketscan
Marketscan provides B2B targeted data on marketing and campaign services which are depended upon by users. With the experience of decades behind it, Marketscan, one of the most extensive UK based business databases, helps business reach the right audience at a right time in a compliant and yet effective way.