In its bid to increase its share in B2B marketing, LinkedIn has introduced updated video advertising and AI tools. These advancements help companies make interesting and successful campaigns that more easily appeal to professional audiences.
The Rise of Video in B2B Marketing
Marketers now rely on video content in their digital marketing plans. Because of this change, LinkedIn now let’s advertisers use more flexible video options to target the right customers. The same report by LinkedIn states that 59% of marketers intend to rely on video marketing, lower only than in-person events (60%). Out of all the marketers currently using video, 67% plan to raise their use of it in future campaigns.
New Options for Video Advertising
1. The Wire Program is made by experts in the field.
LinkedIn has introduced the Wire Program, so brands can advertise with video in the feeds, appearing next to posts by Bloomberg, Business Insider, and Reuters. Advertisers are able to place their ads within safe surroundings because LinkedIn scored 99% when it comes to brand safety for these campaigns.
2. Modern ways to display Video Ad Formats
Video marketers can now try out different video types to capture their customers’ attention.
- Sponsored Content Videos: You can use LinkedIn to advertise videos right in your followers’ feeds.
- Video for LinkedIn Stories: You can post short and interesting videos that show on the feed at the top of the app.
- Live Event Ads: Promote your live events by targeting Thought Leader Ads at audiences; they are linked to the event page and attract more people to sign up and take part.
AI Tools are now being used.
Accelerate Tool
The Accelerate tool on LinkedIn helps marketers handle their campaigns with better results and less effort. The following are some of the major features:
- AI-Powered Audience Insights: With AI, it offers well-informed recommendations to help target the campaign audience.
- Automated Content Suggestions: Shares ideas for content topics and formats depending on present trends and what the audience likes.
- Predictive Analytics: With Predictive Analytics, marketers can estimate the campaign results to make the best choices based on data.
As part of Accelerate, Microsoft Designer is used by marketers to describe what they have in mind for ads, and the AI then suggests several creative variations for choosing and editing.
Making Marketing easier for B2B businesses
These new video advertising and AI tools provide many benefits to marketers focusing on B2B.
- Better Engagement Leads and Sales: Using videos and AI technology in campaigns helps capture viewers and make marketing work more efficiently.
- Efficient Campaign Management: AI simplifies the management process by cutting down the effort it takes to develop effective marketing strategies.
- Data-Driven Decision Making: Accessing audience information and future results allows marketers to decide on strategies that can improve the performance of their campaigns.
Conclusion
The improvement of LinkedIn video ads and AI technologies suggests the platform is dedicated to helping B2B marketers come up with better marketing strategies. Using these platforms, companies can build more interesting campaigns that are specially tailored to help them keep in touch with their professional followers.